Creative Industries: Challenges and Opportunities in XR Technologies

The paper aims to point out current challenges and opportunities in extended reality (XR) technologies that cover augmented, mixed virtual (AR, MR, VR) within the frame of creative related industries technological progress particularly based on results primary research. While XR struggle with limitations proper research one side, multiple projects including this one, have shown significant acceptance potential technologies, especially ongoing digital era accelerated by COVID-19 situation. presented was held small groups artists France who had opportunity test augmented mobile application artworks from various artists. This other cited show rate informed audience strongly predominates over its penetration such population which can be interpreted as market opportunity. milieu has strong impact democratization industry recent years substantial investments business sector. Meanwhile these become powerful enough raise serious concern their ethical issues, social distancing topics.